EDay Life (EDay) is an Australian owned business that is launching a range of electric vehicles into the Australian market. The vehicles will focus on a battery electric power source that can be recharged at home or office as well as the battery backup sought for home storage and power management.
The vehicles will be launched under the company’s brand ‘EDay Life.’ The brand proposition involves the premise that a change towards battery and low emissions vehicles is rapidly approaching. EDay is a leader and innovator on the edge of this change.
EDay believes that within 10 years 20% of all vehicles on Australian roads will be powered by electric engines. This view is supported by independent market research from leading industry analysts. The change is being driven by rising oil prices, fears about the availability of oil and recent innovations in long life battery technology.